The Stop Solitary CT campaign, a National Religious Campaign Against Torture (NRCAT) program, aims to end solitary confinement and replace isolation with humane, safe, and effective alternatives in the State of Connecticut. W!CDG was asked to develop new branding creative to include a new logo, slogan ("Unlock Humanity") billboard, and bus advertisements for Stop Solitary CT'S current efforts to influence key stakeholders in and around the State to pass legislation, educate the public and monitor changes in the state’s use of Solitary Confinement.
The campaign went live in March 2021 with billboards along the I-95 corridor & in the Greater New Haven and Hartford region.
Get involved & Give support at stopsolitary.org
Here is the WORK...
CT Transit bus tails were purchased in the Greater Hartford region for the purpose of exposing the horrendous treatment of people in Connecticut's jail and prison systems.
"Unlock Humanity" tote bags were created to be used as traveling billboards for the initiative. Bags are available here: stopsolitary.org