I LOVE MUSIC

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I grew up with it, studied it, married it, and now produce it. Music is what moves a theme and makes it resonate with an audience. My production method is to start with the emotional intention of the ad: the soundtrack.

 

Next, I build the framework for the messaging as I begin to build the script. Fortunately, I have connected with musicians and producers who share my methodology, and trust me, it works.

 

It's Music to My Ears :-)