WOW! Creative Design Group
I LOVE MUSIC
I grew up with it, studied it, married it, and now produce it. Music is what moves a theme and makes it resonate with an audience. My production method is to start with the emotional intention of the ad: the soundtrack.
Next, I build the framework for the messaging as I begin to build the script. Fortunately, I have connected with musicians and producers who share my methodology, and trust me, it works.
It's Music to My Ears :-)