We Can Take this Outside...
A REBRAND with a MISSION
The Stop Solitary CT: campaign, a National Religious Campaign Against Torture (NRCAT) program, aims to end solitary confinement and replace isolation with humane, safe, and effective alternatives in the State of Connecticut.
W!CDG was asked to develop new branding creative to include a new logo, slogan ("Unlock Humanity") billboard, and bus advertisements for Stop Solitary CT's current efforts to influence key stakeholders in and around the State to pass legislation, educate the public and monitor changes in the state’s use of Solitary Confinement.
The campaign went live in March 2021 with billboards along the I-95 corridor & in the Greater New Haven and Hartford region.