Mobile-ready, loaded with engaging content
When developing the creative brief for this project, we knew that using videos to tell the stories of our subjects would significantly increase the emotional impact on the viewer. Much like the HFPG Annual Report, one of our main objectives was to inspire philanthropy - increase donations, collect sign-ups for volunteerism & partnerships, etc. By embedding videos into an image-driven design, we could essentially “bring the stories to life” with the click of a button. The seamless integration of video was a critical component to the success of the project.