The Pop Kids Club
is an initiative of City Seed of New Haven. The project involves active outreach to children and families with the endeavor of introducing them to healthful foods and encouraging families to try fruits and vegetables they may not be familiar with.
Participating kids are given a coin purse and "Pop! Market Passport which they can earn points for and then redeem for tokens that can be used at any of the New Haven Farmer's markets.
W!CDG designed the theme and materials for the 2019/2020 program.