WOW! Creative Design Group | A Full-Service Creative Agency from New Haven
It starts with an idea...
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CREC

2018 ENROLLMENT CAMPAIGN

 
 
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2018 Enrollment Campaign

 

Overview

We partnered with CREC to develop this year's enrollment campaign for 3 of their magnet schools in the Greater Hartford Area. Over the course 4 weeks, we were able to produce 5 commercials, 2 websites, 3 radio ads, dozens of billboards and digital banner ads, multiple social media campaigns, 4 sets of promotional products, printed collateral and more!

Once we produced our material, we hit the ground running - enlisting our media partners at Outfront Media, Clear Channel, Comcast, FOX and iHeartRadio to push our message to the masses. Check out some of the work below and feel free to reach out with any questions about the campaign. 

 
 

...annnnnd action!

Television Commercials

 

Our early meetings with CREC took place at one of their newest schools - The Academy of Science and Innovation (ASI). During the meeting, we witnessed students flying drones and flight simulators, working in an aquaponics lab, building and battling robots, designing Android apps and climbing a 30' rock wall. We were shocked to learn this was just an average day at ASI. Our strategy behind the TV commercials was simple - show off the exciting opportunities students have when enrolling in a CREC School of Excellence. 

 
 

PSA-CLHS
:30s spot

PSA-CLHS
:60s spot

 

Academy of Science & Innovation
:30s spot

Academy of Science & Innovation
:60s spot

 

Metropolitan Learning Center
:30s spot

 
 
 

Microsites with Macro Impact

web design + Development

Each school under the CREC umbrella had an established website on the crecschools.org. We took a different approach; developing new websites for ASI and PSA-CLHS that would tell a better story and show the school in a more exciting light. The microsites gave us the ability to track the impact of our campaign as it progressed.

Take a look below or visit them at
www.ChooseASI.org // www.ChoosePSA.org

 
 
 
 
 
 ASI's new campaign site

ASI's new campaign site

 

 
 PSA-CLHS's new campaign site

PSA-CLHS's new campaign site

 
 
 
 Another look at PSA-CLHS's new campaign site

Another look at PSA-CLHS's new campaign site


 

Picture this...

Photography

We wrangled up a bunch of student volunteers and spent the day highlighting the school, the students and the amazing energy that drives their everyday accomplishments. Here are a few images we captured from ASI, PSA-CLHS and MLC.

 
 

Academy of Science & Innovation

 

PSA Civic Leadership High School

 

Metropolitan Learning Center

 
 

"I SAW YOUR BILLBOARD!"

Billboard design + Placement

 
 

Everyone loves a handout

Promotional item sample

 
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