2018 Enrollment Campaign
Overview
We partnered with CREC to develop this year's enrollment campaign for 3 of their magnet schools in the Greater Hartford Area. Over the course 4 weeks, we were able to produce 5 commercials, 2 websites, 3 radio ads, dozens of billboards and digital banner ads, multiple social media campaigns, 4 sets of promotional products, printed collateral and more!
Once we produced our material, we hit the ground running - enlisting our media partners at Outfront Media, Clear Channel, Comcast, FOX and iHeartRadio to push our message to the masses. Check out some of the work below and feel free to reach out with any questions about the campaign.
...annnnnd action!
Television Commercials
Our early meetings with CREC took place at one of their newest schools - The Academy of Science and Innovation (ASI). During the meeting, we witnessed students flying drones and flight simulators, working in an aquaponics lab, building and battling robots, designing Android apps and climbing a 30' rock wall. We were shocked to learn this was just an average day at ASI. Our strategy behind the TV commercials was simple - show off the exciting opportunities students have when enrolling in a CREC School of Excellence.
PSA-CLHS
:30s spot
PSA-CLHS
:60s spot
Academy of Science & Innovation
:30s spot
Academy of Science & Innovation
:60s spot
Metropolitan Learning Center
:30s spot
Microsites with Macro Impact
web design + Development
Each school under the CREC umbrella had an established website on the crecschools.org. We took a different approach; developing new websites for ASI and PSA-CLHS that would tell a better story and show the school in a more exciting light. The microsites gave us the ability to track the impact of our campaign as it progressed.
Take a look below or visit them at
www.ChooseASI.org // www.ChoosePSA.org
ASI's new campaign site
PSA-CLHS's new campaign site
Another look at PSA-CLHS's new campaign site
Picture this...
Photography
We wrangled up a bunch of student volunteers and spent the day highlighting the school, the students and the amazing energy that drives their everyday accomplishments. Here are a few images we captured from ASI, PSA-CLHS and MLC.
Academy of Science & Innovation
PSA Civic Leadership High School
Metropolitan Learning Center
"I SAW YOUR BILLBOARD!"
Billboard design + Placement
Everyone loves a handout
Promotional item sample
