the american job center
Resources for Connecticut Businesses Video Series
I'M AN ORIGINAL CATCHPHRASE
The American Job Center (AJC) plays a major role in any business looking to start, grow or maintain its workforce. The problem is that most employers are unaware that these kinds of programs are available to them. Our task was to inform CT employers of AJC's offerings and change the public perception of AJC by using a series of highly produced web videos aimed directly at the employers.
The videos needed to be short yet informative with step-by-step instructions, on-site testimonials, from businesses who were actively engaged with the AJC and who had/have benefitted from their services. The range of topics makes it possible for employers to get the information they need to operate and sustain their businesses with support from the CT Department of Labor and the various incentives offered by the State and Federal Government.